But if I launch some other third-party app, I only know that some undisclosed SDK will inform the ads Facebook and Google show me elsewhere because I am in this industry and I write this website. If I use one of Facebook’s apps, I will not be surprised if it uses the accounts I follow and things I search to inform the advertising it shows me. If I have tracking enabled, I fully expect Apple to use my App Store purchase history to show me ads for other apps. Using only first-party data to target advertising fits with the existing business relationship a user has with a company. It’s ham-fisted.įrom a consumer’s perspective, there is some logic to the argument Apple is making and which is echoed by the W3C. But Apple pushing further into mobile advertising now - right after launching this App Tracking Transparency feature - just looks cheesy. I guess this money is too good to pass up.
Apple has brazenly, in broad daylight, stormed into the Bank of Facebook, looted its most precious resource, and, camouflaged under the noble cause of giving privacy controls to the consumer, fled the scene. In bolstering its ads business while severely handicapping other advertising platforms - but especially Facebook - with the introduction of a privacy policy that effectively breaks the mechanic that those platforms use to target ads, Apple has taken money from a party that is so unsympathetic that it can’t appeal to a greater authority for redress. With ATT, Apple has robbed the mob’s bank. Apple is expanding its mobile advertising platform in parallel with the rollout of the App Tracking Transparency (ATT) privacy policy, which presents meaningful commercial challenges to other mobile ad platforms and will likely diminish their operational efficiency. Rumors of this new unit had circulated previously, although the notion that Apple would increase the density of ad placements in the App Store was wholly predictable, as I assert in this piece and this piece. Last week, Apple introduced a new ad unit to the App Store: a paid placement on its Search page. This plan struck me as weird when it was announced during the keynote, but it makes sense for the way many people use Apple Music: by just asking Siri to play whatever, where “whatever” is a particular song, a particular artist, or a particular mood.Īmazon Music has a $4/month Echo plan that is very similar, but Amazon’s Echo plan is limited to one single Echo device or Fire TV.Īpple Event Apple Music iOS iOS 15 Mac macOS 12 Monterey SiriĪpp Tracking Transparency Helps Apple’s Ads So if you have the Voice Plan the Music app will show you a list of things you can ask Siri to play, but no play button lol!
Within the app there will also be a dedicated section called “Just Ask Siri” where subscribers can learn tips to optimize Siri for Apple Music.įor access to Apple Music’s premium offerings, including Spatial Audio and Lossless Audio, Lyrics, Music Videos, and more, subscribers can easily switch to Apple Music’s individual plan for $9.99 per month or family plan with up to six accounts for $14.99 per month at any time. The Apple Music Voice Plan offers subscribers access to the service’s catalog of 90 million songs tens of thousands of playlists, including hundreds of brand new mood and activity playlists, personalized mixes, and genre stations as well as the award-winning Apple Music Radio - all through Siri for just $4.99 per month.Īpple Music Voice Plan subscribers will get a customized in-app experience with suggestions based on the listener’s music preferences and a queue of recently played music through Siri.
If you’re considering an external display for your Mac, there’s a few important decisions to make. I wonder whether it’s improved from the earlier models that so many people seemed to have problems with. The best option still seems to be the LG 5K.
#OUTLOOK FOR MAC BADGE ALERT CORRUPT PC#
We can’t force Apple to release new displays, but we can round up some non-Apple PC monitors worth considering if you need something now.
If you were waiting for today’s event to help you select the next screen to run macOS on, we feel your pain.
#OUTLOOK FOR MAC BADGE ALERT CORRUPT PRO#
Hope for a larger iMac with Apple Silicon to accompany the 24-inch model announced in April was not rewarded, and the Apple Pro Display XDR is still Apple’s only standalone monitor. We even got new AirPods and word on macOS Monterey. Apple held its fall event was today, and the stars of the show were the M1 Pro and M1 Max announced for the new MacBook Pros.
0 kommentar(er)
